Isaac Toast

Isaac Toast is a familiar name to many, and often touted as a must-try in Korea. It would seem strange that something as ordinary as toast would receive so much hype, and frankly I was a bit doubtful when my friends recommended this as well.

The first time I tried this toast was in a small shop in Jeju. Being a big fan of potatoes, I ordered the Potato flavour. The potato in this toast refers to the hashbrown, served together with cheese and a slice of egg.

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It looked simple enough, but it tasted SO GOOD.

I think they put this layer of sweet sauce on their toast, which really enhances the flavours of the other ingredients. The hashbrown and eggs weren’t too soggy, and it reminded me of an upgraded version of a Macs breakfast. I finished this within 5 minutes, together with an iced Cafe Latte.

In fact, I loved this particular flavour so much that I bought it again when I was in Incheon.

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Just look at how fluffy the toast and the hashbrown are!!

The third time I went to Korea, I couldn’t resist buying Isaac Toast again. This time, I bought it from a kiosk from Myeongdong. The queues were always long because of the tourists clamouring to get their hands on this famous toast, which is a bit of a turn-off because no one wants to freeze their butts off queuing for toast in sub-zero temperatures. The Myeongdong one doesn’t offer potato toast (WHY????) so I settled for the Bacon & Cheese bagel.

Unfortunately, you can tell that the paper was damp, and so was the bagel. That’s because it was served piping hot, but I brought it back to the hotel to eat and it didn’t survive the winter temperature too well. Moral of the story: eat your bagel/toast while it’s still hot! See below for a much better, more representative photo of the bagel:

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Just like the the toast, the bagel also has this sweet sauce that is pretty addictive. I’m neither a big fan of bacon nor bagels, so I still think the potato toast was better. In fact, I would probably eat the potato toast everyday for breakfast if I could.

Is Isaac Toast worth the hype? Yes, definitely yes. The best thing about it is that you can easily find Isaac Toast in any corner of Korea (the only catch here is that not all kiosks/stores offer all toast flavours, but most of them should offer the more popular flavours). You don’t have to fret about travelling from one end of Seoul to another, or even travelling all the way to Jeju just to try this famous toast. It also means you have no excuse not to try this, so make sure you put this on your Korea bucket list!

Last I’ve heard, Isaac Toast opened a store in Kuala Lumpur International Airport, so if you missed out on trying this toast while in Korea/miss the taste of this wonderful toast from your Korea holidays, you might want to try having it at KL.

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