MBC World

MBC World

For those who are big fans of Korean dramas, you may want to visit the filming sets and broadcasting companies during your trip to Seoul. While I visited MBC’s HQ in Yeouido last year, I didn’t really see anything exciting, so I thought I would pay a visit to MBC World in Digital Media City instead, where SBS and CJ E&M are also located.

MBC World is Korea’s first hallyu theme park opened by Korea’s major broadcasting company MBC. The park offers hologram K-pop concerts, virtual reality drama sets and more.

The theme park’s main attractions include experience zones where visitors can experience being on stage with K-pop stars in a holographic form, learn dance moves from the stars or become the main character of a favorite K-drama.

Plus point: This was the filming location for Avengers, and Kill Me Heal Me!

It took us some time to walk to MBC World from the station (not the most pleasant walk in the winter cold tbh), but it was manageable.

Also, look out for the handprints of your favourite celebs on the ground!

MBC World 1
Song Joong Ki’s handprint
MBC World 2
Park Shin Hye’s handprint
BIGBANG cutout
W (Lee Jong Suk)

A quick look of how the lobby looks like.

MBC World is divided into 3 zones, aptly labelled M, B, and C. When you buy your admission tickets, the staff will give you a map, explain the different zones, and then draw out a recommended route for you. Your total time spent there should be about 2 hours, slightly less if you are not that keen on taking photos.

In summary, MBC World is, well, a place filled with photo ops. There are machines for you to take photos with virtual celebs, drama sets, costumes etc.

The 1st Shop of Coffee Prince
Dae Jang Geum
MBC World 3
Infninity Challenge
MBC World 4
MBC World 5
K-Entertainment News

These will excite you if you are a big fan of MBC dramas and variety shows, but if you are not familiar with them, you’ll find yourself highly confused and probably bored. For your reference, some famous MBC shows include Coffee Prince, W, Dae Jang Geum, and We Got Married. If none of them ring a bell, I would suggest you give this attraction a miss 😂

At the end of your visit, you can go to the souvenir shop and buy some MBC merch, and hop over to SBS and CJ E&M for some more celebrity spotting 👀

To be honest, I thought it wasn’t really worth it to pay 18000 won for a place filled with photo ops. I don’t think I’ll come back again either, because they probably don’t change the exhibits – at least not until they get another hit drama I guess, lol. We only came because we wanted to have a look at the broadcasting company, and it did pay off! One exciting highlight that happened during my time at MBC World was seeing a celeb – N from VIXX! Read more about it here. If you are lucky, you may happen to see other celebs going in and out of the building as well! 😉


Adults (19-64) 18,000 won
Teenagers (14-18) 13,000 won
Children (36 months-13) 9,000 won
Senior Citizens (65 years old and above), People with Disabilities 13,000 won


10:00-18:00 (Last admission 16:00)
Closed on Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day)


Address: 267, Seongam-ro, Mapo-gu, Seoul

Digital Media City Station (IAirport Railroad Express Line), Exit 9.

Green Bus: 6715, 7013A, 7013B, 7715, 7016, Mapo 15
Blue Bus: 171, 271, 701, 771
Red Bus: 9711
– Get off at DMC Promotion Hall.

2 responses to “MBC World”

  1. […] exhibition hall in Korea, and admission is free. I think it’s probably quite similar to MBC World? Just that it’s a different broadcasting station, haha […]


  2. […] a few museums/exhibition halls across Korea that have the same concept, such as SMTOWN @COEX and MBC World. This is, of course, thanks to the power of the Hallyu wave, that’s bringing lots and lots of […]


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